Director of Product Marketing

Company: Infinity Consulting Solutions
Location: Buffalo Grove
Posted on: January 8, 2022

Job Description:

Job Description - Director of Product Marketing Job Title: Position Reports To: Summary of Responsibilities: As a member of Alma Lasers North American senior management team reporting to the Vice President of Marketing, the Director of Product Marketing is responsible for managing North America's product portfolio including product lifecycle and strategic product growth plans at Alma Lasers, Inc. External Qualifications Required: - 3-5 years experience in clinical, marketing or sales - Proficient in Microsoft Office - Knowledgeable in the Medical Device industry - Two or four year degree in related field Internal Qualifications Required: - Ability to multitask and be flexible in nature - Creative and strong strategic planning skills - Good project and budget management skills - Strong communicator and effective problem solver - Knowledge of medical terminology - Good presentation and technical writing skills - Self motivated and ability to work independently without daily direction - Extremely organized and detailed - Customer relationship focused - Must be able to travel Core responsibilities includes: - Act as the recognized subject matter expert and owner of the product portfolio - Establish product plans for assigned products and identify needs for modifications and enhancements as required to contribute to the attainment of revenue growth and to sustain value propositions - Lead and adjust product launches based on market feedback, sales feedback, market and competition change - Play a pivotal role in product planning throughout the product life cycle - Clearly and succinctly articulate each product's value proposition so it is crystal clear to all stakeholders how the product solves the customers' problems and how real business value is achieved - Collect and integrate the "voice of the customer" into product plans - Analyze and respond to the competitive environment and industry trends - Drive compliance to support product revenue plans with cross functional teams including, sales, clinical, customer service, finance and operations - Collaborate with marketing communications team to provide direction on tools and promotions necessary to achieve revenue objectives and create enthusiasm for product plans - Provide quarterly to annual report on program results and key business metrics - Establish relationships with customers and industry key opinion leaders to expand adoption and/or utilization of products
- Specifications of Authorities (when & where he can make a decision): - Maintain relationships with key thought leaders - Knowledge of industry strategies and changes

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