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Sr Manager, Consumer Marketing (UPLIZNA)

Company: Horizon Therapeutics
Location: Buffalo Grove
Posted on: January 15, 2022

Job Description:

Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Position Summary:

This role provides an exciting opportunity to build and manage consumer marketing initiatives for one of the flagship medicines, UPLIZNA. This position will focus on overseeing the implementation and ongoing management of branded patient marketing programs and supporting marketing materials, including coordination with external partners. This position will also assist in the day-to-day management of the patient ambassador and peer mentor program which are integral to our connection with patients.

Responsibilities:

  • Develop a deep understanding of the NMOSD patient/consumer targets and journeys.
  • Work closely with the Senior Director and Director of Consumer Marketing to develop and execute tactical patient marketing plans in alignment with Consumer and brand team objectives.
  • Identify and recommends patient program enhancements utilizing analytics to optimize and measure performance.
  • Attends and manages both virtual and live events and patient ambassadors as needed, coordinating with internal and external partners for successful execution.
  • Educates other functions and teammates in the organization on patient programs use and effectiveness.
  • Leads projects through the promotional review process and fosters strong partnerships with medical affairs, market access, marketing operations, sales, sales training, market research, legal, regulatory, and other functions to ensure aligned objectives, understanding, and implementation of the consumer strategy.
    • Manage branded and unbranded (disease education) website properties, including updates, new content/tools, and search engine optimizations, under the direction of the Senior Director and Director
    • Work with Patient Engagement Marketing to ensure consistency of patient services messaging and offerings across website properties
    • Manage budget, evaluate the cost-effectiveness of spend and ensure appropriate allocation of resources.

      Qualifications and Skills Required:
      • BA/BS in related field required; MBA preferred
      • 8+ years of demonstrated consumer marketing experience required (Agency or Client)
      • 5+ years pharmaceutical/healthcare experience (Agency or Client)
      • Demonstrated consumer marketing competencies required, preferably in the pharmaceutical/biotech areas
      • Knowledge of regulatory requirements and pharmaceutical development
      • Ability to partner and lead cross-functional projects
      • Ability to thrive in a matrix organization and adapt quickly to changing market and organizational growth dynamics
      • Proactive demeanor
      • Excellent written and oral skills
      • Proficient in Microsoft Office
      • Strong interpersonal skills
      • Ability to travel to various company meetings or patient events, including overnight trips
        Horizon Core Values & Competencies:

        Growth
        • Manages Ambiguity
        • Strategic Mindset
        • Demonstrates Self-awareness
        • Cultivates Innovation
        • Develops Talent

          Accountability
          • Drives Results
          • Ensures Accountability
          • Decision Quality

            Transparency
            • Courage
            • Collaboration
            • Instills Trust

              Horizon requires all U.S. employees to be fully vaccinated, as a condition of employment, with Pfizer that has been fully approved by the Food & Drug Administration (FDA) or one of the vaccines currently granted emergency use authorization by the FDA such as Moderna or Johnson & Johnson. Fully vaccinated is defined as two weeks after your final dose of the Pfizer, Moderna or Johnson & Johnson vaccine. We will provide medical and religious accommodations as required by law.

              Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.

Keywords: Horizon Therapeutics, Buffalo Grove , Sr Manager, Consumer Marketing (UPLIZNA), Advertising , Buffalo Grove, Illinois

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