Marketing Specialist, Software Solutions- (Work En
Company: Computer Aided Technology
Location: Buffalo Grove
Posted on: May 12, 2022
Job Description:
Job DescriptionPosition Overview: Responsible for the execution
of marketing strategy to support the organizations marketing and
sales goals for software and related services.Responsibilities:
- Develop a strong familiarity with CATI products and target
verticals
- Develop strategic marketing campaigns for CATIs software and
service offerings in partnership with CATI technical teams
- Create polished multimedia marketing content in accordance with
brand standards and templates
- Execute campaigns through email automation, social media, and
media buys
- Maintain OEM relationships
- Proactively recommend new digital strategies, tactics, and
projects that will amplify and improve our online presence and
support growth strategies
- Monitor and analyze ongoing campaigns to ensure success and
continuous improvement.Requirements
- Bachelors degree in business/marketing or related field
- At least 3 years of proven experience in marketing or related
field in a B2B and/or SaaS environment
- Excellent writing and presentation skills, with strong
attention to detail
- Demonstrable experience leading and executing SEO/SEM, PPC,
e-commerce, email marketing, lead nurturing, and social media
campaigns
- Experience in executing and optimizing Google AdWords and
display advertising campaigns
- Experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate buyers through the
sales process
- Strong understanding of current marketing concepts, strategies,
and best practices
- Knowledge of business-to-business marketing best practices
- Experience with marketing automation platforms Marketo a
plus
- Familiarity and basic understanding of CRM and database
management a plus
- Familiarity with Adobe creative apps and design principles a
plusBenefitsWho we are: Founded in 1992, Computer Aided Technology
(CATI) has been a trailblazing and dedicated leading industry
provider of product development solutions in the world of 3D
Manufacturing and Engineering. With the help of our powerful
portfolio of software, 3D printing, 3D scanning and metrology, PDM
and PLM, design automation, and implementation solutions, CATI has
created an award winning organization that helps its customers stay
ahead of the game when it comes to developing and designing
products. After experiencing tremendous growth, CATI boasts the
title of Largest SOLIDWORKS Solutions Provider and #1 reseller of
3D Printers in the world! CATI is dedicated to teamwork, fostering
a great workplace, and playing to win!Why youll love working at
CATI:
- Hybrid working model
- Full benefits package that includes medical, dental, vision,
and healthcare savings/spending account options
- Company paid benefits including Short Term Disability, Long
Term Disability, and Basic Life Insurance
- Optional benefits such as pet, legal, identity protection,
critical illness, and accident insurance
- Employee Assistance Program
- Vacation, Paid Holidays (includes floating holidays), PTO, and
Voluntary Time Off
- 401K with a generous employer match
- Professional development opportunities and certifications
- Casual office attire, with the exception of customer
appointments
- Complimentary beverages and snacks provided
- Company culture that encourages innovation, tenacity, and
personal and professional development
Keywords: Computer Aided Technology, Buffalo Grove , Marketing Specialist, Software Solutions- (Work En, Advertising , Buffalo Grove, Illinois
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