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Director CESL

Company: LG Electronics
Location: Buffalo Grove
Posted on: June 6, 2021

Job Description:


Bachelor Degree

10 years experience

Experienced Hires



Buffalo Grove, Illinois 60089

We are currently seeking a Director Consumer experience, satisfaction and Loyalty to join our dynamic team in Buffalo Grove as part of the Home Appliance Research and Development team

LG is seeking a talented, high-energy Director of Consumer experience, satisfaction and Loyalty (CESL) at LG in Buffalo Grove, IL. This position's primary responsibilities would be to lead CESL team that facilitates customer insights, new product competitiveness and market surveillance. In addition, the role will be responsible to lead new product and market consumer research and product surveillance to coordinate with product planning.


New Business Opportunity Development

  • Develop a knowledge-base of American behavior and its impact on products to support product development and planning
  • Track competitor movement in the industry and new product / feature predictions through industry info and affiliates
  • Create innovation sessions based on consumer research and brainstorm new ideas to impact the customer
  • Creation of prediction methods to determine next hot topic and hit products in all industries and the key catalysts
  • New feature development with leading cross functional activities
  • Early involvement in NPI development
  • Work with PM & Product Planning for PRM

Consumer Insight Development

  • Lead team of consumer analysts by providing clear targets and expectations for research and overall team output
  • Plan, organize and setup independent, in-house focus groups and consumer interviews to screen innovations and ideas
  • Monitor and summarize the trend of Home appliances industry and create reports including implications to LGE
  • Determine the impact of competitor products through VOC/forum/salesman/ interviews and surveys
  • Co-work with product planning for research and gang studies
  • Managing the protocols and standard operating procedures

Marketing Intelligence Development

  • Contents development for all new features & new products
  • Managing strategic plans to improve the transmission of consumer knowledge to marketing, training efforts as well as digital media creations.
  • Managing standardized Owner's Manual Templates for use with HA products (Delivers manuals, labels, Quick Start guides, etc.)
  • Managing customer support media creations (Topics, Schedule, etc.)
  • Managing contents for ISM training and digital media (newsletters, booklets, brochures)
  • Co-work with marketing departments (HQ, NJ, etc.)


  • Bachelor's Degree with minimum 10 years' experience related with major home appliance (*Knowledge of major home appliances)
  • Experience on Research & Product management
  • Ability to lead a team through organization, coordination and industry experience
  • Strong Communication and Presentation skills (PowerPoint, Excel)
  • Travel may be required


  • Excellent communication skills in English
  • Analytical thinker with intuitive, creative problem solving skills
  • Ability for innovative thinking with passion in this field
  • Positive mind, diligent attitude, and strong sense of responsibility
  • Ability to moderate consumer discussions and identify key findings/ insights
  • Foundational statistics knowledge a plusND123

LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics

Keywords: LG Electronics, Buffalo Grove , Director CESL, Other , Buffalo Grove, Illinois

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